What’s your BHAG?

What’s your BHAG?

Setting a clear and compelling long term goal will help you align your efforts and energy and ultimately achieve greater long term success.

Jim Collins and Jerry Porras coined a term for this long term goal: the BHAG (Big Hairy Audacious Goal. It’s pronounced “Beehag”.) BHAG’s are not mere tactical targets (“decrease lead time by 15%”), they are long term ambitions. They tie in with your organization’s core purpose (its values and mission statement) and stimulate progress.

Good BHAG’s usually border on the impossible and require a strong vision, guts, leadership and perseverance. In essence BHAG’s are about building cathedrals, not about bookkeeping or preserving the status quo.


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